Company Number: 11364087
TikTok is a video-sharing social media platform which allows users to create and share short-form videos. These can range from fifteen seconds to three minutes in length. The platform began life as Musical.ly, an app in which users would upload videos of themselves lip-syncing to the popular song of the day. However, TikTok in its current incarnation is much more than a platform for lip-syncing. With their recent partnership with the EURO 2020 tournament, TikTok has really scaled new heights and become one of the most popular social media platforms in the world.
Tiktok’s large number of users makes it the seventh most popular social media app in the world. With such a large audience available at your fingertips, it is important that you create and upload content on the platform to tap into all these potential customers. Your business is more likely to be noticed just by having a presence on TikTok. Sharing content on TikTok could lead you to gain new customers and increased sales.
If you see a popular trend that you think you would like to take part in, you can film a TikTok and use the hashtag to make your content more visible. People love to see the latest trend on TikTok so will search for the most popular hashtags. Simply taking part in trends means you are far more likely to be noticed and there is even a chance that you could go viral. You should also include your own brand’s twist on the trend because this will remind your followers what your business is all about. Hashtags essentially give you the opportunity to advertise your business for free and means people are actively searching for content like your own.
Music is a large part of why TikTok is such a successful platform and can help you to boost your following. You should set aside time to familiarize yourself with the kind of music that is popular on TikTok. Many of the most famous songs used on the app are remixes of previously released songs, which might be slowed down or covered by another artist. Listening to music on TikTok will help you to get a feel for the platform and make you feel at home when it comes to producing content. You should try to note down any songs that you think work perfectly with your brand and plan content around them.
Many businesses use TikTok Business Accounts to build their digital marketing strategies on the platform, as these accounts offer several features which can help. They provide performance metrics, audience insights, as well as creative tools which can help creators to do their own marketing.
By having these insights into what your audience likes, you can tailor your content to suit what gets the best engagement. This allows you to consistently drive engagement with your posts and makes it more likely that people will continue to return to your TikTok profile.
Having a TikTok Business Account gives you access to their Commercial Music Library, allowing you to take advantage of a collection of over 150,000 songs and sound effects which can be used with your video content. This saves you the trouble of having to go through the long and exhausting process of obtaining licences for the use of music on your own.
To familiarise yourself with the type of content on the app, you can create a personal account to just explore the trends and hashtags that are popular. This can get you thinking about the kind of content that you would like to be making for your business. Note down any themes or trends that you want to make content about and set them aside for later.
Get started by creating a new account for your business, taking care to use company branding throughout your profile. Give your profile the same name as your business. Once you have done this, go to “Manage Account” and click on “Switch to Business Account”. You should then select the category which most closely fits your business, and you are all set.
You can even make your content appear on people’s feeds by using TikTok adverts. This feature gives you the option of creating an advert, as well as choosing your placements and targeting. Firstly, you should agree on an objective for your ads so that you can measure its success moving forward. A TikTok ad campaign is ideal for targeting a younger audience as they primarily use the app. You will need to set a budget and schedule for your advertising campaign. This prevents you from spending more than you are willing to.
You can even sponsor a hashtag and create an ad campaign based on a trend that you have created. We have seen brands devise dancing challenges, such as the recent Hollister dance advert. This actively gets their audience to engage with them and even attracts other users who want to take part.
TikTok offers businesses the chance to complete a brand takeover, in which your ad shows up as soon as a user opens the app. This means that you can be certain that users are seeing your advert. Brand takeovers cost much more than biddable ads however, they are a way of being sure that your advert is visible. Only one advertiser per day can conduct a takeover and there is a high bar for businesses that are allowed to carry out one.
If that doesn’t sound right for you, TikTok offers branded effects, which are filters that are available for a limited time to TikTok users. Having an exciting filter means that users will choose to use it themselves and are essentially advertising on your behalf. If you develop the filter, TikTok will show it when users go to create a new post and can help to spread awareness for your brand.
You don’t need to use the most expensive camera or setup to make TikTok content. In fact, your audience will appreciate the grounded feel of a video shot on your phone. The overwhelming majority of TikTok content is filmed and edited on a mobile phone. So in this case, less really can mean more to your audience. TikTok gives you an opportunity to be creative and share what you are passionate about within your business.
A good place to start is to purchase a microphone so that you have great sound quality. It is important that your audience can clearly hear what you are saying, so this is a valuable investment. There’s no point recording video if it is difficult to hear you, as viewers will just switch off. You wouldn’t choose to watch something with bad sound quality, so don’t give your audience the same problem. We want to add value to your audience, not irritate them.
Similarly a ring light will take the appearance of your content to the next level and give a professional feel to your TikTok profile. A ring light helps to guarantee the perfect lighting for filming, so you know that you can be seen easily. Investing in a ring light can be the difference between seeming professional and amateur when you upload content.
You could also purchase a phone tripod so that you don’t need to be holding your phone to record content. These can be acquired at a fairly low price online and allow you to get on with filming your videos. This accessory also removes the need to have somebody holding the camera for you so you can work on new content by yourself.
Many popular TikTok trends involve users combining on-screen text with catchy music to create their videos. TikTok has popularised remixes of popular songs, which are often paired with the other video content. When watching video content on the app, you can swipe up to be shown another video which the algorithm thinks that you might like. By making interesting and engaging content, you stand a higher chance of being seen by users who are just browsing.
It is important to discover the tone of voice of your business and dedicate time to crafting it. Take time to consider how you want to present your brand and work to build this up over time. Businesses perform best on TikTok when they create a niche style of content and continue to stick with it. This means that your audience will know what kind of content to expect and will mean that those who are interested will stick around. By developing a specific style of content, you are building your brand and will gain more visibility.
Many business posts involve the creator pointing at the text on screen which informs the viewer or answers a question. This could be “what do you love most about your business” and you would point at the text which explains your favorite aspects of your role. You could also do a video which introduces your business and yourself. This could include sharing your name, what your business is and several fun facts that make you stand out! You could even extend this to become a “meet the team” video. This involves introducing your employees and colleagues in a way that seems fun and casual.
There are plenty of users who make the most of TikTok for educational purposes. They look for content to learn about their dream job or industry. A popular trend on TikTok is recording a “Day in the life of a …” in which business professionals film a short video of what they do in a day. You could upload a day in the life video about your business or your profession because it guarantees an audience who are interested in such work. Behind the scenes content is always very popular and can help to humanise your brand. Try showcasing the mundane aspects of the working day, such as making a cup of coffee. Have a fun mixture of the mundane and difficult aspects of a working day.
The brief nature of these videos makes them entertaining and often have a relaxed musical accompaniment. It also means that people who are interested in the work that you do will actively seek out your content. This established audience should help to increase your views. The higher your views, the more likely it is that someone will see your profile and services.
Everyone loves hearing a good story and TikTok users are no different! Share your inspirational story to build your brand and give customers an emotional attachment to your business. Any win for your business makes for great TikTok content whether it is hiring a new employee, reaching an important milestone, or acquiring new assets. By conveying that you are proud of what you have achieved, people will see you in a positive light. You can even drive engagement if your valued customers reply in the comments to say congratulations or thank you for a great service.
To ensure greater visibility for your TikTok profile, it is important that you regularly review the trend of the day and decide whether it fits your niche. Take care to listen to what music is trending and plan your content accordingly. You are guaranteed to see an increase in engagement if you take advantage of trends. If you see a new trend that gives you a great idea to build your brand then you should note it down and start filming. It is important that you are always building your niche style and making your brand stand out.
If you want to make the most of all the amazing opportunities that TikTok can offer for your business but want more information on how to go about it, we can help.
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