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Social Media is a crucial tool for the expansion of your customer base and revenue streams. If your business doesn’t have a social media presence, you could risk losing customers and revenue to your competitors, who have raised the profile of their brand via social media. It is very easy to feel that social media is too daunting or overwhelming to understand, but this blog is going to shed some light on what social media is and how it can be highly beneficial to you and your business. With the great news that many businesses are now reopening, what better time is there to get to grips with social media?
Social Media Sites are online websites, such as Instagram, Facebook, Twitter, TikTok and LinkedIn which allow for digital interaction and content sharing. These social media sites have different features which makes them unique and useful for engaging with your audience in different ways. This can seem confusing at first, so we have pulled together an overview of the most popular platforms and how to use them for your business.
When building a content strategy for social media, consider the key purpose of each platform and who you are likely to reach here, before creating your content – this will allow you to decide on the best tone and message to try and get across.
Though covered in controversy throughout the last couple of years, Facebook still (just) sits at the top of social media popularity. 2.5 billion people use the platform every month.
The social networking site makes it very easy to connect with friends, family and colleagues across the globe, online.
On Facebook you make ‘friends’ with other users who you know, which allow you to message and share media with them.
Facebook gives you the ability to stay in touch with the people that you already know, as well as make new friends and acquaintances.
Facebook has over 8 billion monthly users and is one of the oldest social media sites. Whilst the other mentioned platforms are growing quickly, none are as large as Facebook, with almost a third of the world’s population having an account.
Facebook also allows you to share posts onto the timeline of your friends, meaning that they will see any post which you share. Making an account on Facebook is quick and easy and gives you a number of new connections.
Instagram allows for media sharing and can be great for showing off your products!
It also allows you to link directly to your website so that your customers can get more information about your services.
By having an Instagram account, you effectively have an online shop which can bring you new orders and customers.
The platform boasts 5 million users in the UK with the largest age group being 25-34 year olds.
The ‘stories’ feature also allows you to post short surveys and ask questions of your audience, giving you more feedback and engaging directly with them.
The platform started off as a way of sharing photos among friends and family, and has soon become one of the most popular and diverse platforms there is. You can make use of hashtags to make your page even more visible, as these images then appear in people’s searches when they choose to look at a certain hashtag. You can also make a unique hashtag such as #YOURBUSINESSNAME.
Plan your content in advance, so that you are covering all bases and know exactly what you need to create.
Twitter allows you to share written posts up to 280 characters which can be accompanied with images and videos.
You gain ‘followers’ by sharing content which people want to see more of. The more followers that you have, the more visible your content will be.
Twitter has around 45 million users in the UK alone, making it one of the most popular social media platforms in the country.
The brief nature of tweets mean that this is the perfect medium for sharing concise and to the point information and is many users’ go-to social media site for their daily news roundup. Using Twitter can be extremely effective for communicating as you have to convey as much as possible in the short word count you are allowed.
TikTok allows users to create short videos with on-screen text and background music of their choice. During the first lockdown of 2020, TikTok became even more popular, with people making dance and lip-syncing videos from home taking the social network to greater heights. Businesses are able to make use of TikTok to reach a younger audience with their advertising, as young people make up the vast majority of its users.
In the UK, there are over 7m active users, with the app being downloaded more than one million times every month.
The largest age group of UK users of TikTok is 18-24 year olds, which make up 26% of the app’s share of users.
60% of TikTok’s users were born between 1997 and 2012, making it especially useful for reaching a younger group of users.
LinkedIn has 740 million active users, meaning that it is a great opportunity to meet like-minded people in your industry and grow your very own personal network.
You make ‘connections’ in the same way that you have ‘friends’ on Facebook and ‘followers’ on Twitter.
It can be a great tool for connecting with people who share similar interests and goals as you, that you may not have otherwise had the opportunity to speak to.
You can think of it as Facebook, but exclusively for people in the same industry as you. When you first join LinkedIn, you should connect with the people who you work with and any contacts who you have personally met. This will then give you access to any connections that they have made which could be relevant to you, meaning that you can get to know others who could be useful for the development of your business and theirs.
By growing your business’ social media platforms, you can control the narrative and build your brand by sharing content which helps to paint a picture of who you are. Many businesses grow their audience by creating an easily identifiable ‘aesthetic’ for their brand which attracts and connects with their customers. Sharing content that your customers can interact with means that you are creating a connection with them that will continue to bring them back to your business. Furthermore, being seen interacting with your customers makes you appear more trustworthy to potential clients, who can see that you are reliable.
Having social media accounts also makes your business seem more approachable and the options to leave reviews mean that you can engage constructively with any feedback received. Not everyone will take the time to look up a company website however, with so much of the world using social media, you can almost guarantee new business opportunities here. Think of social media as a way of making your business, products and services as accessible as possible and if you already have a website, social media content can act as a hook to bring new customers. You can include links on your social media account which lead directly to your website, thus driving internet traffic to your website.
There is always the potential to go viral with social media, meaning that your accounts could rapidly take off at any moment, with people flocking to visit your pages and learn more about you. Whilst this is never guaranteed with social media, anything can become a viral hit, meaning that your business is in the spotlight at virtually no cost. The trick is, thinking about what your audience really likes to see, and using this to engage with them and add value to their experience.
Social Media gives you the opportunity to listen to your audience more than ever, with social media analytics giving you an insight into what people like about your business and what they would like to see more of. Being present on social media also means that you can see what is being said about your company online, by simply searching your name. It gives an accurate representation of how your business is being honestly seen by others. Users may discuss aspects of your business online and the public nature of their posts means that you can look at them and have a better understanding of how you are being viewed,
Another advantage is that you can make use of social media to see what your competition is doing and gain another perspective on what you do. There is also the opportunity to see reviews of their business and try and turn their weaknesses into your strengths. You can use this information to steer traffic towards your business, by seeing what you could improve.
One of the greatest advantages of social media is just how cost effective it can be. Creating an account on any of the mentioned social media websites is completely free of charge and with all of the benefits that come with it, it could cost you more to not be on social media! You quite literally have nothing to lose by spreading the word about your business using socials, and can generate greater revenue and customers simply by having an online presence.
Hopefully this blog helps you to feel more assured when it comes to using social media, and the benefits different platforms might have for your brand.
Feel like your social media accounts haven’t quite reached their full potential? Contact us topday to get your FREE Digital Review, and we can help you understand more clearly. Email us at: firstname.lastname@example.org
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